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Bronx, New York native Ace The Jeweler found his passion for custom jewelry making during a time where most people were trading their gold for cash. During the early 2000s, the recession was in full effect and every American was feeling the financial pinch but Ace The Jeweler saw an opportunity to capitalize on the moment.  

Since grade school, Dean Bar Haim always knew he wanted to work with exotic cars and dreamed of owning his own business. With destiny meeting fate, Dean got his first break in the exotic car world when meeting a man driving a red Lamborghini Hurcan. After befriending the fire red Hurcan driver, Dean would eventually find out his new friend was just a meer car washer boy for the local exotic rental shop.