It’s a new year and the fight for the top spot on Billboard Hot 100 has just begun. This time, the fight is between Justin Bieber and Roddy Ricch. Bieber's 'Yummy' sits at No.2, while Ricch's 'The Box' occupies the top spot.

Bieber, apparently not happy being No.2, started a campaign on Instagram to move his single to the top spot. In a series of photos, he reminded his fans that 'Yummy' is his comeback and he’d like it to be his sixth No.1 on the Hot 100 chart.

He encouraged them to move the single to the top spot on Billboard by “buying the song on iTunes” and also “buying the song multiple times on Justin’s website”.

Not staying quiet, Roddy Ricch in response to Justin's campaign posted on his page saying, “stream yummy by Justin Bieber”.

Roddy Ricch’s 'The Box' was released early December and it has been made very popular with fans creating numerous memes about the song and several videos too. Ricch himself tagged the song “#1 song in the world to start the decade off”.

Bieber can only hope “Yummy” released on the 3rd of January will overtake “the box” on the billboard hot 100.